5 Big Benefits of eCommerce Over Traditional Retail

By 2021, there will be 2.1 billion online shoppers worldwide. Learning about the benefits of eCommerce will make you want to hop on this business trend before it explodes.

What is eCommerce? eCommerce encompasses all financial transactions that occur on the internet. As eCommerce grows in popularity, more viable markets are popping up than experts ever could’ve imagined.

Producing a decent income through eCommerce isn’t as hard as you think. In fact, its advantages might mean it’s exactly what you’re looking for.

Here are 5 eCommerce benefits that are too good to pass up:

1. Lower Startup Costs

One of the biggest advantages of eCommerce is affordability. Some eCommerce platforms cost as low as $20 per month. Others take a percentage out of every sale you make.

Nonetheless, eCommerce startup costs are tiny compared to brick-and-mortar store costs. It’s much easier to launch an eCommerce operation than a physical store. Learn more about the great value you’ll get from eCommerce marketing through the aforementioned link.

2. The Internet is the Best Location

Brick-and-mortar stores rely on local customers for their business. These nearby customers must travel to the store, creating a literal distance between the business and its potential customers.

When you run an online shop, customers visit your online shop from their own homes. Plus, you’ll attract customers from all over the country and even the world by being online.

3. SEO Benefits

SEO (search engine optimization) refers to increasing a website’s visibility and ranking on SERPs (search engine results pages). When you rank high on SERPs, you get more organic traffic and sales as a result.

Search engine visibility is the best advertising you’ll ever get because each internet user is a qualified lead. That’s because by searching for a product like yours, they’re already expressing interest in it.

4. Customer Data

Why use eCommerce? Use it because it gives you more insight into your customers’ buying and browsing behaviors. Data gives you more insight into your target audience than you ever could’ve guessed yourself.

Most eCommerce platforms give you metrics, demographics, and other information regarding consumers and sales. This information is useful for when you’re making business decisions about stock, services, and more.

5. More Convenience and Less Shoplifting

Physical retail locations can’t beat eCommerce’s convenience. When brick-and-mortar locations are closed, customers can still order from eCommerce operations during any time of day or night.

The lack of physical location makes it much harder for anyone to shoplift from you. Of course, shoplifting is certainly possible, but it’s highly unlikely when you run an online store.

Embrace the Benefits of eCommerce

By 2020, global retail eCommerce sales will grow to $4.9 trillion. Once you start reaping the benefits of eCommerce, you’ll get in on some of that sweet cash.

In the United States, online sales only account for 8% of total retail sales. That means there’s still time for you to jump on the eCommerce train before it gets too crowded.

Make your dream come true—read more of our eCommerce articles. It’s the first step you’ll take towards building an online business.