Are you someone who has been blogging for quite a long time now? Are you already looking for different ways to share your ideas? Then, a podcast could be your next move. While a few people have all the time in the world to read long blog posts, everyone else prefers listening to podcasts.
A podcast is an episodic type of digital media, it can be an audio or video file that can be downloaded by a user to listen. “Podcast” may alternatively refer to the component of a series or an individual media file. “Podcast” is a portmanteau word, formed by combining “iPod” and “broadcast“.The term “podcasting” as a name for the nascent technology was first suggested by The Guardian columnist and BBC journalist Ben Hammersley, who invented it in early February 2004 while “padding out” an article for The Guardian newspaper. (https://en.wikipedia.org/wiki/Podcast)
Podcasts Over Blogs
Podcasts Are Portable
Listeners like the fact that they can listen to podcasts whenever and wherever they wish to. Time is something that we are consistently caring about. Time is so precious to us that we do not like concentrating on one task alone. Listening to podcasts gives us the freedom to multitask.
Podcasting makes you feel like you are directly talking to your listeners. It is a way of having a deep connection with your audience. Hearing a person’s voice forms a sense of closeness and trust. Listeners are more engaged in listening to podcasts than radio because they get to have the freedom to choose the content they want to hear. Podcasts are formatted to be like an intimate one on one discussion that’s why listeners feel like it was made for them. And, of course, excellent audio quality is needed. You can check out Karaoke Bananza to help you when it comes to audio quality.
- It Helps Widen Your Network
Inviting guests to your podcast can be an opportunity for you to widen your network. It gives you a chance to share wisdom with people in your field.
- Become A Better Speaker
Speaking in an open mic can be daunting at first for many people. But as you consistently create a podcast, you’ll be able to hear yourself speak. This will build up your confidence in oral communication, which is a vital skill to have.
Even the most well-known podcasters think about how they can increase the number of their listeners. While others realize the importance of having more audience, many realize that growing their network of listeners is a lot easier said than done. There are a variety of choices on how to increase your audience, here are some ways that can help you:
Tips For Podcasting
Reaching out to others in the same community can be a very fruitful way to grow your podcast network. Use the contacts you have to your advantage. Invite them to your podcast and make quality content while also cross targeting listeners. You can also learn new tips and tricks by collaborating with others. Many are seeking the knowledge you have, so use this to your advantage and spread the word to your network.
It takes time and commitment to publishing a podcast. But do not forget that you should also invest your time in promoting it.
Social media assimilation is a vital ingredient to help boost the popularity of your podcast. It helps in spreading the word faster and reaching more people. The best way for your audience to help you get noticed is by encouraging them to rate and review your content.
Reviews are essential for your podcast. Once you start getting them, make sure to take the time to read them. They might include feedback that is valuable to improve your content.
- Classic Advertising
The most classic form of advertising can just be the key to promoting your podcast and gaining more listeners. The two obvious places to advertise is on Facebook and Instagram. You first must figure out the keywords you need to target. Once you do, you might want to opt for paid advertising. Paid ads can be seen on Facebook Ads, Google Adwords and so on. This is only a temporary strategy until you achieve the growth you are searching for. Don’t worry about the money you will be spending because it will be worth it in the end.
- Marketing Your Product
Marketing your product is a crucial ingredient in increasing the number of your listeners. A way to reach out to potential listeners is by interacting with other influencers and collaborating with them. Promote your newly published episode on social media and encourage your guests to do the same. You may also supplement your content with blogs or even previews on youtube. If you want to gain more listeners, then market your episodes out in as many platforms and various forms as you can.
- Consistency Is The Key
Podcasts have been surprisingly increasing at a faster rate compared to other forms of media. If you want to stand out then you must focus on consistency and quality. Listeners would be more likely to be hooked up to your podcast if you are consistent in making your content. But do not forget that you must also provide content that is of high quality. Don’t produce an episode just for the sake of having something to publish. Produce content that you are passionate about. Doing this will strengthen the bond between you and your audience and will make them more interested in your podcast.