If you have any experience in the website design industry, then there’s no doubt you’ve run across the phrase “above the fold website design”. “Above the fold”, however, is not an intuitive phrase. What do those three little words really mean?
In this article, we’ll break down the concept of above the fold website design into simple terms. In addition, we’ll teach you how to take advantage of the theory of above the fold design, and leverage it to make your website convert better.
What is Above the Fold?
To understand the fold, it’s first necessary to hearken back a few years, back to when newspapers will still a regular part of most people’s lives. Newspapers are folded in a certain way where one can only see the top half of the first page. To see the rest of the content, the reader has to open the newspaper.
That is essentially the theory behind above the fold design. It’s the design that readers see without having to expend any effort. The same principle applies to your website.
The design that users on your website see before having to expend any effort is the screen they land on when they visit your webpage. It’s the very top of your homepage. In order to see the rest of it, the user has to put in an effort by scrolling down.
The theory of above the fold website design says that if you are above the fold content doesn’t capture your visitors’ eyes and make them curious, then they aren’t likely to keep scrolling. Thus, it’s integral that you leverage your above the fold content to make a solid first impression.
How to Use the Above the Fold Section
Now that you understand what the fold is, the question then arises as to how one uses those web page dimensions to the fullest.
Firstly, don’t put advertising in that section. Not only will it turn users off your website and result in less advertising engagement as a whole, but Google also penalizes your website in the search engine results for it.
Second, put a call to action in the above the fold section. This makes sure that the visitor has concrete next steps to follow, and doesn’t just meander through your website aimlessly. With the right call to action, you can funnel your visitors into your conversion process.
Third, remember that A/B testing is key. Ultimately, there’s no one-size-fits-all approach when it comes to above the fold web design. The key is to test different variations of designs to see which one visitors engage with the most.
Above the Fold Website Design Made Simple
Now that you know what above the fold website design means, it’s time for you to start implementing it correctly in your website. Done the right way, a powerful above the fold section on your website can sway warm prospects into happy customers. Use these tips to start making that happen on your website.
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