Day: June 29, 2019

  • Everybody has their own idea of a vacation. Many prefer to spend their days in lavish hotels, swimming in the pool, and eating at gourmet restaurants That’s all well and good, but it’s not for everyone. Some of us prefer a more natural setting. The great outdoors calls to us, and we are only too happy to answer. We’re talking, of course, about camping. The word camping tends to mean different things for different people. Some like to rough it in tents and sleeping bags, while others rent an RV and bring the modern world with them. Regardless of what your definition is, there’s a lot of things you’ll always need to put on your camping checklist. We’ll talk more about some of these items in the paragraphs below. 1. Tent or Shelter Nobody wants to have to sleep outside. Our ancestors chose to sleep in caves over sleeping on the ground. Not everybody wants to camp in a tent, though. Back in 2017, less than 80% of campers chose to camp in tents. While tents are still the most popular option for camping, a significant portion of people decides to go another way. Whether you’re a tent-goer, or you own an RV, or prefer something in between, it’s important to remember your lodgings. 2. Sleeping Bag/Sleeping Area Sleeping bags are usually used in tents, so you probably don’t use them if you don’t camp in tents. Not only that, but sleeping bags aren’t the only thing on the market. For instance,  you could bring an inflatable mattress along, or a cot, or just a bundle of blankets. Whatever keeps you comfortable is good enough. Always bring something, though. Nothing’s better at causing insomnia than a stick or tree root pressing against your body as you lie down. 3. Water...
  • The history of marketing began thousands of years ago, for as long as people have had things to sell. Word of mouth or simple verbal selling both constitute as marketing efforts that are still used today. In the 1400s, sellers began to use print marketing by placing ads in the paper. Magazines emerged in the 1700s and posters in the 1800s. In 1867, the first billboard was rented. That being said, the marketing efforts of today can be much more complex and involve a variety of different approaches, just like account based marketing. But what is account based marketing? Keep reading to find out all about it and why you should adopt it today. What Is Account Based Marketing? Account based marketing (ABM) is a marketing strategy. To engage a specific set of marketing accounts, it directs marketing sources to engage them. It forces the sales and marketing teams to align. This is because personalization at the account level means that sales and marketing have to be in sync to generate higher revenues in a shorter time. In ABM marketing, an organization will treat a prospect customer like its very own market. It’s marketing that’s based on a specific customer. ABM is perfect to use as a supplement to your existing digital marketing strategy. What Are the Benefits? ABM is personalized and ensures that your marketing campaigns are designed to specifically resonate with a set group of people or an individual. Rather than catering to a wide audience, it allows you to cater to that set group, which gives you a better chance that they’ll feel their individual needs are being met. With Account Based Marketing, you’ll waste less time because you aren’t spending too much money on projects that have no clear business value. They focus on a set number...
  • We love staying connected to our favorite media. So much so that there are 70 million homes in the United States with at least one smart TV! In a world where fewer people consume media through cable, having access to a library of on-demand content is the new norm. But where does that leave advertisers? Keep reading as we explore the world of OTT advertising and examine how it’s forcing companies to rethink their marketing strategies. What Is OTT Advertising? You may not recognize the term ‘OTT’ by name, but there’s a high likelihood that you engage with it almost each and every day. OTT (over the top) content is streamable and comes directly from the web. This is a direct contrast to traditional delivery methods like cable boxes and satellite dishes. Content providers like Netflix, Amazon Prime Video, and Hulu, for example, are all OTT services. The Ever-Present Screen When was the last time you left your house without your cellphone? Or how about the last time you watched TV without scrolling through your social feed? Studies suggest that we now dedicate up to 10 hours per day to our favorite devices. Understandably, this presents a number of exciting opportunities for advertisers. Since most devices we use have a direct connection to the Internet, that means that OTT advertising platforms have 10 hours per day to serve us ads, whether it’s on our smart TV or tablet. The Way Consumers Interact with Ads Has Changed Likewise, advertising consumption has changed with the times, too. Now, users can install programs like Adblock to avoid seeing web-based ads entirely. Four in 10 consumers even scroll past ads altogether! On many OTT services, however, installing such a program is more or less impossible. That doesn’t guarantee a captive audience, though. Consumers are...